HEIC and creative looks?
What are your thoughts on the HEIC format and do you have any experienve or plans on maling recipies for the “new” creative looks?
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On HEIF Format:
HEIF is a pretty cool feature—it gives you better color and less noise, which makes your photos look great straight out of the camera.—aimed for "ready-to-share" images. However, since it’s still not widely supported across all devices and platforms, it’s not exactly a one-click share experience. You’ll usually need to convert them to JPG first, which adds an extra step and can be a bit annoying. Still, if you're okay with quickly batch-exporting HEIFs to JPG on your PC (which only takes a couple of minutes), you’ll get significantly better image quality than standard JPGs, and it’s far more convenient than working with RAW files.
On Creative Looks and Future Plans: Right now, I don’t plan to make recipes for Creative Looks. After four intense years creating Sony film simulations, I’m honestly burned out. It’s been a rewarding but challenging process, and I’m not excited about starting a whole new preset pack from scratch. At this point, I think there are already more than enough film simulations—sometimes even too many to choose from.
I might revisit Creative Looks later, but for now, they feel too limited. You can only shift colors slightly, which leads to repetitive results. Unlike Picture Profiles, which offer much more control, Creative Looks can feel restrictive.
While Fujifilm has hundreds of recipes (many of them nearly identical), I’ve tried to keep the Sony collection focused on originality and simplicity. I don’t believe more equals better—I believe in a smaller number of high-quality, intentional recipes.
With the latest update, there will be 82 film simulations. I feel I’ve reached a creative limit—new ones would likely just be small variations of what already exists. That’s not exciting to me.
Creative Looks do have some presets with a nice feel (like FL and IN SH), but overall, they lack the depth and control I get with Picture Profiles. Some things just can’t be recreated either way, but PP gives me more flexibility and better results. That’s why I’m sticking with them for now.